PostgreSQL and HubSpot Integration: Maximizing Business Efficiency

BusinessPostgreSQL and HubSpot Integration: Maximizing Business Efficiency

Cloud technologies, AI, and ML technologies are evolving rapidly, meaning that businesses should also evolve to compete with each other. And data management is an inevitable part of this process, as it means getting customer data and business information in real-time or as close to it as possible. Since no advanced data management is possible without proper data integration, we talk about PostgreSQL and HubSpot integration in this article. Let’s see what these services are, what they can bring to the table being combined, and what are the ways to create such integration.

What are PostgreSQL and HubSpot?


PostgreSQL is the household name among databases. It’s an open-source relational database offering a full set of advanced features to cover every business need. As it supports various SQL standards and handles complex queries, large datasets, this one is really popular within enterprise-level companies. However, it would be wrong to say that it’s not so popular among SMBs. Due to the service’s scalability, it’s possible to add PostgreSQL to any data ecosystem.


HubSpot is another famous platform that is used by almost any business. Being a CRM platform designed for business users like marketing, sales, customer service, HubSpot has a confident bearing about itself. It offers content, email, social media management features, analytics, etc. Additionally, the platform is famous for its easy-to-use interface, making it a real catch for businesses of any size.

Why Integrate PostgreSQL with HubSpot?

Reasons for Integration

  1. Improved data management: Any data integration works for better data management and improved overall efficiency. Blending data always means that data isn’t duplicated, wrong or influenced by human errors. Plus, it’s all about building one central point of all data entries, in other words, it keeps data consistency.                                               
  2. Data analysis for better insights: After getting improved data management, the next step is getting better data reporting and analysis. Integrating such powerful services defifnitely means doubling the capabilities of getting insights from customer data.            
  3. Automated workflows: No great data management can work without automation. Workflows being automated enhance businesses operations, and integration between CRM platform and database is a major player in this field for any business.                         
  4. Improved efficiency: That’s the last step combining all the previous. Automated integration workflows between platforms used by a company influence the overall efficiency. Less manual work, less human errors, no data entry mistakes.                    

Benefits of Integration

  • Real-time Data Syncing: Data synchronization is always a win-win situation. A business gets up-to-date data for all data sources involved, and can get insights on how to improve its strategies, based on the true and recent data.                
  • Custom Reporting: Even companies operating in the same industries have various needs for reporting and analysis. No wonder every business needs its own custom dashboards, reports, etc.   And no report can be created without the most recent data.                   
  • Scalability: The speed of business growth is usually unpredictable but scalability is always something that a company should think of beforehand. And having automated workflows is a great component of this process. 
  • Cost Savings: Reduces the need for manual data entry and related errors, leading to cost savings in terms of time and resources.

Methods of Integration

There are several methods to integrate PostgreSQL with HubSpot, each with its own set of advantages and limitations. Below, we explore some of the most common methods.

Direct API Integration

PostgreSQL and HubSpot both offer APIs (Application Programming Interfaces) that can be used for direct integration. This method involves writing custom scripts to connect and transfer data between the two systems. While this approach provides complete control over the integration process, it requires significant technical expertise and can be time-consuming to implement and maintain.

Steps for Direct API Integration

  1. Authenticate API Access: Set up API credentials for both PostgreSQL and HubSpot.
  2. Develop Custom Scripts: Write scripts to fetch data from HubSpot and insert it into PostgreSQL, or vice versa.
  3. Schedule Data Transfers: Automate the data transfer process by scheduling the scripts to run at regular intervals.
  4. Monitor and Maintain: Continuously monitor the integration to ensure it runs smoothly and make necessary adjustments.

Third-Party Integration Tools

Having a techy-savvy staff is not an option for every company, especially the small ones or startups. However, these businesses also need advanced data workflows. Here the third-party tools step in the game. Such platforms got easy interfaces, pre-made connectors or even a possibility to get customized connectors/templates. Let’s see it with the example of Skyvia.


Skyvia is one such third-party tool that stands out for its no-code approach to integrating PostgreSQL and HubSpot. It offers a cloud-based platform that enables businesses to easily connect their systems, synchronize data, and automate workflows.

Features of Skyvia

  • No-Code Integration: Allows users to set up integrations through a simple, intuitive interface without any coding.
  • Data Synchronization: Supports bi-directional data syncing between PostgreSQL and HubSpot, ensuring data consistency.
  • ETL Capabilities: Extract, transform, and load data between the two systems efficiently.
  • Scheduling: Automates data transfers with flexible scheduling options.
  • Data Security: Ensures data security and compliance with industry standards.

Steps to Integrate Using Skyvia

  1. Create an Account: Sign up for a Skyvia account and log in to the dashboard.
  2. Connect Data Sources: Add connections for PostgreSQL and HubSpot by providing necessary credentials and API keys.
  3. Set Up Data Synchronization: Use the Skyvia interface to map data fields between PostgreSQL and HubSpot.
  4. Schedule Data Transfers: Configure the schedule for data syncing to automate the process.
  5. Monitor and Manage: Use the Skyvia dashboard to monitor the integration and manage any issues that arise.

Wrapping It Up

Each business wants to achieve a competitive advantage and integrating services used for data management, is definitely the one. By blending data from different data sources like in this case between HubSpot and PostgreSQL, a company can get a single source of truth for data management and analysis. 

Since technologies are constantly developing, business users can also get everything they need even without coding knowledge. Modern third-party tools offer easy-to-understand interfaces, making it a breeze to connect services and get the needed information synchronized. More automation, less human resources spend, – better customer service and efficient business operations.

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