When selling stuff online, the attraction quotient helps attract new prospects to your Shopify or E-Commerce store. Apart from this indispensable aspect, your customers must be able to find you and develop a strong bond with your brand. In this post, we delve into the best practices of E-Commerce web design that ensure business success.
Building a picture-perfect E-Commerce website requires focusing on key aspects like site navigation, accessibility, mobile responsiveness, immersive layouts, high-quality product images, etc. The bottom line is to prioritize user experience and achieve the best CSAT scores.
If you’re a business based in Tampa Bay, FL, and looking forward to designing an E-Commerce site with these stellar traits, contact an expert in Shopify and UI/UX design. A few names, like ProDeveloper, have carved out a niche and set new benchmarks. They can be a wise choice.
Let’s check out what’s trending and the key attributes that make a difference to your website’s appearance.
- Create an Immersive Experience: The old saying, “first impression is the last impression” holds ground in this context. First-time visitors make buying decisions in milliseconds by looking at the cover of your Shopify store. If the layout is engaging and product images are of high quality, you’re the first choice.
A thoughtful selection of background color helps grab attention and guide visitors to sections where they intend to go. Colors that positively impact visual sense enhance accessibility and reduce bounce rate.
Next comes picture clarity. Products are the protagonists. In short, they are your brand ambassadors. High-quality product images stand out. Therefore, product photography using different angles helps bolster your brand’s identity.
The use of advanced fonts & typography portrays the level of professionalism and works in a way to establish your presence among the target audience. People prefer visiting online stores that have kinetic typography and use professional fonts.
- Prioritize Responsive Design: Lately, individuals are spending considerable time on their Android devices, looking for information and shopping online. Therefore, it becomes imperative to have a mobile-friendly web design. When you’re building your e-commerce store on Shopify, it takes into account this key UI/UX design aspect.
Sites built on this platform adapt beautifully to all screen sizes and devices, be it an Android phone, iPad, iPhone, or tablet. With a mobile-responsive e-commerce site, users find it easy to navigate through different sections and pages without any image or text distortion. It positively influences buying decisions.
When shortlisting a responsive e-commerce website template or theme, test its navigation quotient and how it can provide a perfect browsing experience to users.
- Clear Navigation is the Key: In an e-commerce web design Tampa project or anywhere else, ensure your website provides seamless and smooth navigation to visitors. A seamless navigation makes it easy for visitors and prospects to find you in SERPs. It enhances search engine visibility.
Keep the navigation practical using Hamburger Menus, without unnecessary cluttering in the Banner section. Be clear and concise. If you want to tread the traditional way, keep headers like Shop Online, Our Story, New Arrivals, Bestsellers, Contact Us, etc.
You can try placing extra navigation links in the Footer section with pages like Refund Policy, Terms & Conditions, Shipping & Delivery, Customer Support, etc.
- Use Call-to-Action (CTA) Buttons: An e-commerce website or Shopify store must have engaging CTA buttons directing buyers and customers to a purchase. It is an intelligent decision to place CTAs across the site, nudging them to take buying actions.
You can use concise labels like “Buy Now”, “Get Discounts”, “Join Us”, “Add to Cart”, and more. The use of bold fonts and attractive colors in CTAs helps to draw the attention of customers. Most importantly, you must position these CTAs strategically such as near the product descriptions, where there’s a greater likelihood of being seen.
Use and create CTAs intelligently portraying a sense of urgency using phrases like “Limited Stock” and “Few Left” to encourage prompt action. It works. Strategically placed and well-conceived CTAs ensure better conversion rates.
- Animated Product Reveals: When you’re partnering with a top-notch web design Tampa agency, they incorporate computer-generated videos that show your products in motion. It creates an immersive experience, adding a new dimension to your E-commerce store. Instead of static-displayed products, use 3D animations to bring your products to life.
New-age shoppers prefer animated content with 3D visuals and animated text that makes their online shopping experience memorable. Animated content makes e-commerce and WooCommerce stores look livelier. Similarly, you can incorporate features like Spinning Wheel of Fortune to encourage visitors to play a game, win, and earn discounts and shopping coupons. This drives sales and conversion.
Final Words
If you’re looking to outshine your competitors, try to integrate these e-commerce web design elements into your site with the help of an expert Tampa web design company. They are aware of the trends in UI/UX design with a focus on e-commerce. Local brands that create sales-friendly platforms are successful in the long run, achieving their business goals and objectives effortlessly.
