The official song is one thing that always seems to unite everyone remotely interested in the internationally divisive World Cup; partly because you’ll hear it approximately 300 times over the next month, and partly because FIFA throws a lot of money at very famous names to produce semi-respectable pop songs.
Since 1962, FIFA has financed and authorized the development and distribution of various official songs for each world cup, beginning with “El Rock del Mundial” in Chile in 1962 and continuing with Shakira’s La La La in 2014 and Coca-themed Cola’s ‘colors’ in 2018. Advertisers and sponsors of the World Cup utilize these songs to promote the events and raise brand recognition. In reality, the songs are the most memorable moments for the majority of the spectators, since they resonate in our minds for years after each tournament.
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