Millions of people search for local products and services online every single day. When approaching your digital strategy, it’s important to localise your website so you can help more people connect with your business. Here’s why local SEO is crucial and how you can maximise your local exposure. 

What is local SEO?

It makes sense to make your business as visible as possible in your local area. Did you know that almost half of Google searches are local? People seeking certain products and services — say a car wash or hairdresser — prefer to see businesses in close proximity. Therefore, search engines like Google consider location when you search for a keyword. The search engines are clever enough that the user doesn’t have to pop in their suburb name or even type ‘close to me.’ So, as a business, how do you tap into this ‘local intent’ and get your business top of the pile in your local area? By engaging in local SEO efforts such as localised content and review signals from happy, local customers.

Why local SEO is important

If your business has a bricks and mortar location or your brand services a particular location, then it’s imperative that your local SEO is optimised. One of the best ways to get your brand in front of your local target market is to perform local SEO strategies. Here are some ideas to kickstart your local SEO endeavours:

• Claiming and updating your local business profile
• Citations: mentions on other websites of your name, address and phone number (NAP)
• Performing keyword research relevant to your local audience
• Using review signals from local customers. They can help boost local SEO rankings when the reviews are positive and frequent.
• For Google, ensure you have claimed your Google Business Profile, because many customers look up and find local businesses on Google Maps
• Try link building in websites that service your geographical area. Local link popularity is key, because search engines scan for local websites that link back to your brand 
• Add location details in your meta descriptions and tags.

Next steps

Local SEO is crucial to online businesses: it makes your brand discoverable to your local audience and can boost foot traffic and conversions. While there are many local SEO steps you can make right now, such as claiming your Google Business Page, to fully maximise your local SEO can be challenging. Understanding influential factors of local SEO and maximising your exposure to a local audience can take time and expertise. 

A reputable digital agency can help gain insights into how to boost your local online visibility. If you have questions about local SEO or are interested in local search engine optimisation Singapore, Perfect Link Building have more than 15 years’ experience in Local SEO.

Click here to find out more about Perfect Link Building

80 Robinson Rd, #10-01A, Singapore 068898
[email protected]
ABN: 6364 0103 715