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Why You Should Localize Your App for Global Growth

Over the last decade, the demand for apps has increased extensively. And the credit to this surge goes to the enhanced users of smartphones and digital technology. More than 91% of smartphone users have phones within their arm’s reach all the time. And approximately 73% of phone users utilize apps for making an online purchase. This clearly depicts how desperately app localization services are needed keeping in mind the multilingual and multicultural aspect of the global audiences. The shift in consumer behavior is another reason behind the massive number of apps these days. People themselves like to engage in apps for communication and enhancing social skills. WhatsApp, Instagram, and Snapchat are a few of the apps that aren’t only used for communication but also to incentivize businesses.

The boom in ecommerce sales is another factor behind the increased app usage. Social networking apps have made the app horizon vast. Then comes the gaming sector, hence every field and industry has given a forward push to apps which makes the user demand for localization more and more.

App Localization – Reach Billions Not Millions

The question that arises here is why localization matters for your apps. Isn’t website localization enough? Well, of course not, apps offer multiple benefits like discounts and vouchers which is why they are the go-to source especially when it comes to shopping. The increase in mobile shopping has enhanced the use of mobile apps. If we talk about the stats, only $3 billion dollars was spent on mobile advertising in 2010 but in 2012, just after 2 years, this $3 billion dollars increased to $22 billion dollars. Just imagine the figures for 2024, how vast would they be?

App localization goes beyond the scope of mere translation of app features. Localization of the app delves into the functional and technical features of the app and localizes it according to user preferences. So, get software translation services today and get your app’s software localized for global audiences.

Adding Locales

The concept of locales arises from storefronts that are available in Apple and Google Play Stores. Locale refers to the regional specific versions of the store that cater to users in different geographic locations. These storefronts are both region and language specific and they arise in the context of app localization. Every country has its own locale which can be more than one depending on the languages spoken in that country. For instance, English is spoken in many parts of the world which is why it is a part of multiple locale choices.

Language Locale
Arabic (Saudi Arabia) / en-SA
Catalan Catalan (Spain) / ca-ES
Czech (Czech Republic) / cs-CZ
Danish (Denmark) / da-DK
German (Austria) / de-AT
German (Switzerland) / de-CH
German (Germany) / de-DE
Greek (Greece)  / el-GR
Spanish (Argentina) / es-AR
Spanish (Chile) / es-CL
Spanish (Colombia) / es-CO
Spanish (Ecuador) / es-EC

Even the locales of English are approximately 24. The following are some of them:

Language Locale
English (United Arab Emirates) / en-AE
English (Australia) / en-AU
English (Bulgaria) / en-BG
English (Canada) / en-CA
English (United Kingdom) / en-GB
English (Ireland) / en-IE
English (Cambodia) / en-KH
English (New Zealand) / en-NZ
English (Philippines) / en-PH
English (Saudi Arabia) / en-SA

How Does App Localization Enhance App Growth?

App localization removes linguistic and cultural barriers from the way and allows apps to enter new markets. This localization works on the UI elements and in-app content. It is localization that supports the bidirectional text. For instance, the English language is read from left to right, while Arabic and Hebrew are read from right to left. So with localization, in-app content gets directional support and users don’t get confused.

New Market, New Revenue Streams

With app localization, not only do apps enter new markets but also allow app creators to generate new revenue streams. Simply speaking, app developers find new ways to enhance their revenue while catering to the specific audience in their language and culture. A localized app exhibits more tendency to resonate with the target audience rather than an un-localized one.

Power of App Store Optimization

Other than app localization, there are other tactics as well that are great for app growth in the marketplace. These tactics include app store optimization that have the ability and tendency to bring your app forward in front of the target audience. App store optimization using the right and relevant keywords, increases your app demand and search in the market.

Final Words!

An app has to appeal to the audience in order to enter a certain region. With the help of localization, the content of the app can be translated and made relevant for the audience. So what are you waiting for to get the best multilingual translation services and uplift your app’s demand? To build a true and deep connection with the audience, translation is not enough. Hence, app localization becomes very necessary when global audiences are in the perspective.

To sum up, app localization enhances both your app’s growth and demand in the global world. By adding locales to your apps, it will cater to the specific regional audience. It will also help to enter new markets and generate a handsome amount of revenue in the long run.

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