In a world where marketing plays a huge role in success, understanding the new innovative solutions can improve efforts. It goes beyond educating customers about a product. Considering how technology is changing the lives of many, customers expect the same from ads. Brands need to come up with better ways of improving interaction through ads. And one of the trends picking up speed is the white label supply-side platform according to Teqblaze.
There are so many reasons why many are looking to adopt this tool. It provides better access to the right audience, allowing you to maximize on all campaigning efforts. This leads to better control of the quality of traffic coming to your website. Let’s discuss this solution in detail and provide the benefits that come with it.
Basic overview and advantages
A white label supply-side platform makes it easier for businesses to access programmatic ads. It allows both advertisers and marketers to manage ads. A company can access traffic from any part of the world. So it becomes easier to target specific groups.
Advertisers have more freedom to manage their assets over various networks. It places fewer limitations, therefore, offering another level of flexibility. Users can also filter through a lot of traffic. This creates room for coming up with specific campaigns. White label platforms aim to eliminate third parties while providing the capabilities of carrying out your own programmatic advertising.
Gaining value
One of the biggest issues for many companies is establishing a white label platform. It may require a huge portion of your revenue. The good news is that once it is set up, expenses reduce. The long term benefits outweigh costs.
When compared to other DSPs, a white label platform allows you to extend services to other companies. You can purchase one from a platform. Users are in full control if it doesn’t come with a label. Because it is a prepackaged solution, it is easy to deploy. Only minimal changes may be required to customize the platform.
What are the benefits?
There are many advantages to using these platforms. Here are some reasons to consider when debating on whether it would be a good fit or not:
Improved ad control
Many brands tend to struggle with the quality of traffic coming to their websites. Some platforms limit the number of bids you can place. With a white label, users can sign up for many accounts simultaneously. This offers more control over the quality of ads. It is easy to quickly change campaigns to suit your audience.
Reduces costs
Advertising is a very expensive task. Companies invest a lot of revenue with nearly 1, 089 billion US dollars spent on ads this year. This is done in an effort to get customers. Many are willing to spend huge amounts because of the results. Expenses are higher when you use distinct features through a double page spread (DSP). This is mostly used by big brands that want to launch a new product.
Customization
However, any business looking to grow should consider making cuts that will increase revenue and not compromise marketing efforts. The best solution is to use a white label supply-side platform. Here you don’t have to compromise on quality.
How to choose one
With so many options out there, making the right decision can seem tricky. However, bear in mind that the platform of your choice may have an impact on the quality of results. Here is a guide on how to pick a white-label supply-side system.
Understand your needs
The digital marketplace is highly competitive. It requires an understanding of how to place bids in order to avoid making losses. So the first step is to understand your individual ad needs. This provides more freedom as you navigate through the immense competition.
Consider costs
When it comes to expenses, there are a few questions you should ask. These will allow you to plan and avoid spending huge amounts. Calculating costs is very crucial especially for newcomers. Some important questions to note include:
- Is your media expenses small?
- How much are you willing to spend?
- How much have other brands in a similar position spent?
- Are you willing to upgrade?
This helps you come up with an estimate on how much it would cost, creating room for planning. Always match your advertising goals to the company’s budget.
Focus on mobile accessibility
Is your brand more focused on mobile? Or is there a predominance in the number of desktops? It is important to consider this since it will play a role in integration. Businesses that already have a strong mobile preference, should consider platforms that offer this. Otherwise, it may pose a challenge when integrating with other existing tools.
Full vs. self service
The type of service that you opt for can either be full service or self serve. With a full service, a platform will take care of all your advertising needs. This takes away all control from you. Your company may not be able to get a full assessment on the level of transparency. Also, there isn’t a lot of room for you to make changes on ads. Despite this, full service plans are the best options for small companies that are not able to afford in-house teams.
The other option is self-serve platforms. These offer more flexibility. Users retain full control of ad campaigns. It removes the third party. So you can get all the benefits without worrying about more expenses.
Final thoughts
As the ads evolve, the benefits of staying innovative are many. With the huge competition, using white labels offers an advantage. You can customize your ads depending on your needs. Through more flexibility, it is easier to customize campaigns to suit individual brands. Cut down on expenses by creating ads that are within your budget.
A white-label supply-side solution may be the missing piece to your marketing efforts. It will provide more control and visibility over your audience. Get specific targets with content that converts. Eliminate manual efforts and focus on how to improve efficiency. You can also get the best traffic delivered to your website by adjusting the platform settings.
