The Most Bankable K-pop Idols In 2022

4. Jisoo

Jisoo is a singer and actress from South Korea. She gained stardom as a member of the popular girl group Blackpink. She is currently one of the most popular K-pop idols in the world. As of September 2021, she is the third most followed K-pop idol on Instagram.

Jisoo ranked #1 in the girl group’s personal brand reputation list compiled by Korea Enterprise Research Institute, which studied data from companies and online consumer behaviours to identify individuals that have a major influence on brand consumption and interest.

Jisoo appeared in advertising for Samsonite, Smart Uniform, LG Electronics, and Nikon before to her debut with Blackpink. Jisoo and bandmate Rosé signed on as Kiss Me cosmetics brand ambassadors in September 2018. Jisoo was chosen as the inspiration for It Michaa’s Spring 2021 collection in February 2021. She was also named to It Michaa’s For a Day Michaa line’s summer campaign in 2021. Jisoo was chosen as the spokeswoman for the Korean short brand CELEBe in August 2021. Jisoo became the brand ambassador for Nexon’s game MapleStory in March 2022, becoming the second ambassador after Olympic archer Kim Je-deok.

Jisoo was chosen to serve as the lead model for Cartier’s Pasha de Cartier beginning in September 2020. Jisoo joined the Panthère de Cartier community, which also includes Annabelle Wallis, Ella Balinska, Chang Chen, Mariacarla Boscono, and Yasmine Sabri, on May 25, 2022, when Cartier introduced her as their brand ambassador.

Jisoo started working as a regional ambassador for Dior Beauty’s cosmetics line in December 2019. Jisoo and Dior confirmed their long-term connection in 2021 when they named Jisoo as one of three new global ambassadors, joining Natalie Portman and Cara Delevingne.