The Most Bankable K-pop Idols In 2022

10. Sehun

Sehun is a rapper, singer, songwriter, actor, model, and dancer from South Korea. He is a member of the South Korean-Chinese boy group Exo, as well as its sub-groups Exo-K and Exo-SC. Aside from his group’s efforts, Oh has appeared in a number of television dramas and films.

Oh was appointed the new Dr. Jart+ brand representative in China. Dr. Jart+ had the best sales ever during China’s mid-year shopping festival after Oh was named the brand’s ambassador, and her limited-edition mask set sold 20,000 units in only nine minutes.

After G-Dragon, Oh was the second South Korean male idol to grace the cover of Vogue Korea for its 22nd anniversary in 2018. Since the magazine’s launch in 1996, it has been the most popular issue. Along with the Chinese singer and actor William Chan, Oh was named the brand ambassador for the apparel line XXX by the Italian luxury fashion firm Zegna.

Oh went to the Berluti fashion presentation in Paris in January 2020. The company used him as a model for its 2020 Spring/Summer Menswear Collection, and W Korea’s March edition of the magazine included the photograph and fashion clips. Oh was revealed to be one of the three main characters in Pasha De Cartier, a digital initiative by Cartier, in September. In October 2020, Oh was introduced as the new face of Dior Men. In December 2021, Oh became the first Man of Dior Global Ambassador.