The Most Bankable K-pop Idols In 2022

1. Lisa

Lisa is a Thai rapper, singer, and dancer who now resides in South Korea. She is a member of YG Entertainment’s South Korean girl group Blackpink. She is one of the most famous K-pop idols globally and one of the most successful too. She currently boasts of over 80 million followers on Instagram making her the most followed K-pop idol on instagram.

Based on insights, The Netizens Report affirms Lisa of Blackpink is the individual K-pop idol that has and will have the biggest impact on a brand or company as of 2022.

Lisa made her solo debut in September 2021 with her single album Lalisa. In South Korea, the album sold over 736,000 copies in its first week, making her the first female musician to accomplish so. The music video for its lead song of the same name had 73.6 million views on YouTube in the first 24 hours of its release, making it the most-viewed music video by a solo artist in the first 24 hours on the site.

On March 21, 2018, she became the brand ambassador for the South Korean cosmetics brand Moonshot in China via her modelling skills. Lisa became the brand ambassador and presenter solely for the new collection introduced in Thailand on July 25, 2019, with six of the goods including Manoban’s signature as part of the package. Lisa inked her first solo endorsement contract with AIS Thailand, Thailand’s leading GSM mobile phone provider, on March 28, 2019. Lisa rose to the position of AIS’s highest-paid brand presenter.

Furthermore, her advertising campaign became Thailand’s highest-rated commercial. Lisa was named the brand presenter for the Samsung Galaxy S10 in Thailand on May 11, 2019. On May 14, she launched her first advertising material for the company. Lisa is an endorsement model for the mobile game Ragnarok M: Eternal Love, and she will feature as a character on their “Midnight Party” server beginning July 24, 2019.

Lisa became an endorsement model for sportswear brand Adidas’s SS20 season My Shelter apparel collection in January 2020. Lisa’s sudden fame in China as a dance instructor on iQIYI’s Youth With You 2 led to her appointment as the new brand spokeswoman in China for the fabric softener business D&G Downy on May 13. She quickly rose to become the new brand ambassador for Mengniu Dairy’s Chinese yoghurt brand, Zhengouli, one of China’s top dairy firms. Tencent Games introduced Lisa as Supercell’s new ambassador in China for their mobile video game, Brawl Stars, on June 27.

Lisa was selected MAC’s newest global brand ambassador in October 2020 by Lauder-owned MAC. She became the face of their famous collections and significant ads, as well as the inspiration for new ideas. “Always confident and never afraid to take chances, she symbolizes our dedication to honoring uniqueness and self-expression above all else,” said Drew Elliott, Senior Vice President and Global Creative Director. “We can’t wait to see what she has in store for her fans as a result of our relationship.”
Lisa was named as the Vivo S9 smartphone’s sponsor on February 22, 2021. In 2020, she also endorsed the Vivo S7 smartphone. Lisa was named Chivas Regal’s brand ambassador in March 2022, and she appeared in the “I Rise, We Rise” campaign.