The Most Bankable Bollywood Actors In 2022

3. Deepika Padukone

Deepika Padukone is an Indian actress who mostly appears in Hindi films. She is one of India’s highest-paid actresses, with three Filmfare Awards to her name. She appears on lists of the country’s most popular persons, and Time named her one of the world’s 100 most important people in 2018 and 2022.

Padukone actively promotes various businesses and products, including Tissot, Maybelline, Coca-Cola, and L’Oreal Paris. Padukone made $50 million (US$630,000) to $60 million (US$750,000) per endorsement agreement in 2014, according to Business Standard, while TAM AdEX ranked Padukone the most prominent face on television in India that year. In 2018, Duff & Phelps assessed her brand worth to be US$102.5 million, ranking her second among Indian celebrities.

She became the first Indian actress to advocate for the fashion house Louis Vuitton in 2020. Padukone was chastised in the same year for a Tik Tok video promoting her film Chhapaak in which she invited people to replicate her “acid-attack survivor appearance” from the film, which was judged “insensitive” and “disrespectful” to acid-attack victims. Later that year, Padukone was among numerous Bollywood celebrities who were chastised for posting Instagram posts in support of the Black Lives Matter movement, despite past work promoting skin-lightening goods that promote colorism.