An electric fireplace can change the way a home feels. No mess. No maintenance. Just a warm, inviting glow at the flick of a switch. But is it a good idea to shop online for an electric fireplace? That’s where things can get tricky.
With so many options, sizes, and features, it’s easy to get lost. Some fireplaces look great but lack heating power. Others promise high efficiency but don’t give off the right ambience. Get it wrong, and you’ll end up with an expensive decoration rather than a functional heat source.
So how do you choose? Here’s what you need to know.
Measure Your Space
Before adding anything to your basket, check your measurements. An electric fireplace must fit the room in two ways:
- Physically – It needs to sit comfortably within your space, whether it’s wall-mounted, freestanding, or built into furniture.
- Heating capacity – Every fireplace has a power rating, measured in kilowatts (kW). The larger the room, the more power you’ll need.
A small room (under 15 square metres) usually needs a 1.5kW fireplace. A larger space (20+ square metres) will need at least 2kW to make a real difference.
Choose the Right Style
Electric fireplaces come in several designs. Each has its own advantages.
- Wall-mounted fireplaces – Sleek and modern. Ideal for flats or homes without a chimney.
- Freestanding stoves – Traditional look with an easy setup. These mimic the charm of a wood-burning stove.
- Inset fireplaces – Designed to fit into an existing cavity or surround. A great choice if you’re replacing an old gas or coal fire.
- Fireplace suites – Ready-made units that include a mantel and surround. A quick way to give a room a focal point.
Look at the Flame Effect
The best electric fireplaces create a realistic flame effect. Some use LED technology, while others go further with 3D flames and adjustable colours. If ambience matters to you, pay close attention to the visuals.
Check if the flame effect works without the heat. This is useful in summer when you still want the cosy glow but don’t need the warmth.
Heating Features Matter
Some electric fireplaces are just for show. Others provide real, effective heat. Look for features like:
- Thermostatic control – Adjusts heat levels automatically to maintain room temperature.
- Multiple heat settings – Lets you switch between different power levels, saving energy when full heat isn’t needed.
- Timer function – Ideal for setting the fireplace to turn off automatically, especially before bed.
Energy Costs and Efficiency
Electric fireplaces are more efficient than gas or wood-burning fires. But running costs still depend on the power rating and how long you use them.
A 2kW electric fire costs roughly 68p per hour to run (based on UK electricity rates). Using a lower setting or flame-only mode can reduce this.
Read Reviews Before You Buy
Online shopping has one big advantage: customer reviews. Look at ratings and feedback from other buyers. Do they mention noise levels? Heat output? Build quality? These details can save you from buying a fireplace that looks good in pictures but disappoints in reality.
Delivery and Installation
Some fireplaces arrive ready to plug in. Others require mounting on a wall or setting into an existing surround.
Check:
- Weight and dimensions – Make sure it fits through doorways and halls.
- Installation needs – Do you need brackets? Screws? Extra tools?
- Delivery times – Some retailers offer next-day delivery. Others may take weeks.
Compare Prices and Deals
Retailers often run discounts, especially in summer when demand is lower. Look for:
- Bundle offers – Some include surrounds, remotes, or extra features.
- Price matching – Some stores will beat a competitor’s price.
- Warranty and returns – A good warranty (at least one year) protects against faults or failures.
FAQs
- Do electric fireplaces heat a room well?
Yes, but the effectiveness depends on the power rating. A 2kW electric fireplace is enough for a medium-sized room. - Are electric fireplaces expensive to run?
It depends on usage. Running a 2kW fire for an hour costs around 68p. Using a lower setting or flame-only mode reduces this. - Can I install an electric fireplace myself?
Most freestanding and plug-in models are DIY-friendly. Wall-mounted units may need brackets and proper support. - Do electric fireplaces make noise?
Some models have a slight fan noise, but high-quality units are almost silent. - Can I use an electric fireplace in a rental home?
Yes. Freestanding or wall-mounted models don’t require structural changes, making them ideal for rentals.