In today’s eCommerce market where first impressions often make or break a sale, the quality of your product images can be a decisive factor.
Whether you’re selling apparel, products, electronics, or jewelry, professionally edited photos can significantly affect how your products are perceived.
With a rapidly growing online shopping culture in Australia, a professional eCommerce image editing service has become crucial to many photo studios. This allows one to focus on capturing a large product volume while ensuring expedited retouchers handle your post-production.
This is true if you are a freelancer, a studio owner, or a team lead at eCommerce as well.
In this article, we will explore the importance of professional eCommerce image editing service in Australia and how they contribute to better overall business growth.
What To Look For In an eCommerce Image Editing Service
Experience in eCommerce Image Editing
eCommerce image editing service is a specialized field, so it’s essential to partner with a provider that has an expedite in it.
Working with these experts means they understand your unique requirements and the details of eCommerce photography. Plus, because they specialize in this area, they can offer tips on showcasing your products more effectively and improving your editing process.
Service Offerings
The range of services provided is very important when choosing an eCommerce image editing service.
Look for a service that offers all the necessary post-production options to make your job easier.
Some basic services to consider include:
- Background Removal
- Color Correction
- Adding Shadows and Reflections
- High-Resolution Retouching
In addition, you can also look for services that:
- Manage before and after images
- File Renaming
- Service to upload files on your eCommerce platform
- Maintain a proper layer structure in Photoshop files
Ensure the service you choose has the right features to meet your product needs.
Turnaround Time
As a photographer, you might need different turnaround times for your images. So, it’s important to choose a service that can deliver quality work within your deadlines.
Services like Pixelz, Fix The Photo, and PixelPhant offer multiple options like 2-hour and 3-hour express delivery. This flexibility will help you manage your projects more efficiently.
Revisions and Feedback
Revisions and feedback are part of the editing process, but you don’t want to address the same issues repeatedly. Your chosen service should understand your preferences and adapt its work accordingly.
Services like PixelPhant offer unlimited revisions. However, they also have an over 99% acceptance rate for first-time orders.
You must also look for similar services. Working with a trustworthy partner will not only save you time and money, but you will also be much more relaxed and confident.
Pricing Structure
The cost of an eCommerce image editing service can vary widely.
Some charge per image, while others offer package deals. Some services might be expensive per image, while others are more budget-friendly. Some offer monthly subscriptions around $100, while others only charge for what you need.
When comparing prices, make sure you’re getting good value for your money. It’s also a good idea to contact service providers directly, as you might get a personalized quote based on the number of files you have and how often you need their services.
Importance of Ecommerce Image Editing Service in Australia
Improves Product Presentation
Hiring an eCommerce image editing service in Australia greatly enhances your website product presentation.
Through these skilled retouchers, you can transform your normal-looking photos into professional ones. Services like retouching, color correction, eliminating imperfections or scratches, and optimizing lighting and contrast can help products pop in the images.
These technicalities can make your products look more appealing, attracting more potential buyers and increasing sales. Ultimately, better visuals can significantly elevate how customers perceive your brand.
Maintains Consistency
Another key importance of an eCommerce image editing service is that it helps create a consistent look for all your images.
Consistency is essential in eCommerce because it provides customers a smooth and professional shopping experience.
When your images are uniform, customers can easily browse and compare products, which helps them make informed decisions.
For example, Nike’s well-coordinated and polished images give their website a trustworthy appearance.
That’s why professional editing ensures all your product images have the same style and quality. This makes your online store look organized and professional, ultimately boosting sales.
Builds Trust and Credibility
To earn customer trust, it’s essential to display high-quality product images on your website.
Consider what your target customers need and ensure your products reflect those needs. When your products look just like what you offer, customers are more likely to engage with your brand and return in the future.
This approach fosters professionalism and trust, giving customers confidence that your brand is reliable and that they’ll receive exactly what they see.
Reduce Product Returns
According to HubSpot, fashion eCommerce stores face an average return rate of 18.1%, compared to 8-10% for brick-and-mortar shops. Customers often return items for several reasons, including:
- The item doesn’t match the image.
- The item is broken or damaged.
- The customer dislikes the item.
- The quality doesn’t match the price.
- The size doesn’t fit.
- The item arrives late.
You can reduce returns by offering high-quality product images from different angles. It’s also crucial to provide an accurate and detailed sizing chart, especially since online clothing brands see return rates of around 33%.
Improving these aspects can increase conversion rates and reduce customer disappointment.
Cost Effective Solution
An eCommerce image editing service is a smart and cost-effective option for your online business in Australia.
While it may seem expensive at first, it can save you money over time and let you focus on other aspects of your business.
So, when you scale up your inventory, outsource your editing work instead of hiring an in-house team. These professional editors have the skills and experience to produce high-quality images and provide bulk editing at a lower price.
Conclusion
An eCommerce image editing service is essential for Australian businesses looking to thrive in an increasingly competitive online marketplace.
From enhancing product presentation to building trust, supporting marketing campaigns, and catering to local preferences, professional editing services offer a range of benefits that can significantly impact a business’s bottom line.
For any Australian eCommerce business, investing in professional image editing is not just about making products look good—it’s about driving conversions, building long-term customer relationships, and staying competitive in online retail.
