Uniqode launches Smart QR Codes to Deliver Personalized Customer Experiences.

QR Codes do a tremendous job of redirecting users to desired destinations with just a scan. However, one thing that was missing was personalized user experiences. For example, anyone who scans a QR code will find the same content.

This is a major problem. A manufacturer selling his products worldwide would need multiple QR Codes for users to access manuals in their language. A different QR code would be embedded in Spain so that users can access the Spanish manual, and another one in Germany, and so on.

But what if there’s a better way to do this? You can use one QR Code for different countries and still access the manual in their preferred language.

Yes, this is possible with Uniqode’s Smart QR Codes.

Uniqode’s Smart QR Codes use pre-defined rules to deliver personalized experiences. This allows for dynamic content, like targeted promotions or specific product information, depending on the time of day, number of scans, or any criteria you set.

What is a Smart QR Code?

Smart QR Codes are like supercharged dynamic QR codes, unlocking personalized experiences based on pre-defined rules. For example, you can set them to redirect to different menus ( breakfast or dinner menus) based on the time of day they are scanned.

Smart QR Code Rules and It’s Use Cases

Instead of a one-size-fits-all approach, Smart QR Codes can adapt based on factors like time, location, language, and such rules, which we’ll see now and how these rules help businesses.

• Time-based redirections

The Time-Based Redirection rule allows you to tailor content based on the time of day a user scans your QR code. You define specific timeframes. When someone scans the QR code during a designated time period, they’ll be directed to relevant content.

The abovementioned menu example is one of this rule’s most prominent use cases. Restaurants serve different items during breakfast, lunch, and dinner or might have some special offers during a particular. 

Using this Smart QR rule, restaurants can offer different menus and offers to customers based on the time of day.

• Country-based redirections

The country-based rule tailors content displayed through your Smart QR code based on the user’s location. The QR code utilizes the user’s IP address to determine their approximate country. Based on this information, users are automatically redirected to the most relevant content variation.

Once again, we explored one use case of this Smart QR rule at the start of the article when we discussed manufacturers needing different QR Codes to give access to manuals in different countries.

• Scan number-based redirections

The Scan Number Limit rule allows you to control how many times users can access specific content through your Smart QR code. You define a set number of scans for the QR code. Once that limit is reached, subsequent scans redirect users to a different page, indicating the content is no longer available.

For instance, A museum launches a social media campaign with a Scan Number Limit QR code. The first 25 scans trigger an entry into a contest to win free museum tickets. Subsequent scans display information about the ongoing exhibition.

• Unique user scan-based redirections

The Unique User Scan rule unlocks a new level of personalization by delivering unique content to each individual who scans your Smart QR code. The Smart QR code utilizes a tracking mechanism to identify first-time scanners. This ensures that every new user receives fresh and differentiated content.

For example, businesses can use it to give away unique coupons for every new user who scans, making it a personalized experience. They can also track the effectiveness of their campaigns by monitoring the redemption rates of these personalized coupons.

• Device language-based redirections

Instead of using country-based redirections to direct users to multilingual content, you can also use device language-based redirections. This rule applies when your audience is from a multilingual country.

For example, you can target Spanish speakers in the US using this rule, which may not be possible with country-based redirection.

• Device OS-based redirections

Want to use QR Codes to drive app downloads? 

You can easily use device OS-based smart QR code to redirect users to the respective app stores (Apple App Store or Google Play Store).

• Location-based redirections

With location-based redirections, you can personalize the QR Codes to show content based on locations. This allows you to run more targeted personalization campaigns than country-based redirections.

If you run a business with multiple locations, you can run store-specific campaigns using location-based smart QR codes. Businesses can then analyze coupon redemptions based on location and assess which stores or locations perform best.

• Passcode based redirections

The passcode-based redirections show you different content based on the passcode you enter.

Businesses can use this to share team-specific or project-specific documents and collaborate securely.

• Age-based redirections

This redirection allows you to personalize content based on scanners’ age input.

This can be used to restrict access to age-gated content, or restaurants can use it to show different menus for kids.

Smart QR Code Best Practices

Creating Smart QR Codes is all about making them personalized and directing users to the right content. Here’s your go-to guide for making them work for you

• Set well-defined rules: When you create your Smart QR Code, clearly define what it should do (single or multiple actions). This ensures it leads users exactly where you want them.
• Add your branding: Make your Smart QR Code stand out by adding your logo, colors, or even a cool background image. This helps people recognize your brand and builds trust.
• Test: Before embedding your QR Code into your campaigns, test it on different phones. This helps you catch any problems with the rules or content delivery.
• Have a Backup Plan: Sometimes, things might not go how you want. Set a fallback URL so users don’t get stuck if the rules don’t apply.
• Guide your audience: Include a clear Call to Action (CTA) that tells users what they’ll get by scanning (e.g., “Scan for a discount!” or “Unlock exclusive content.”).
• Track Your Results: Keep an eye on how many people scan your Smart QR Code and how they interact with it. This helps you see what’s working and what you can improve.

By following these simple steps, you can create user-friendly Smart QR Codes and achieve your marketing goals!