HomeINSIGHTSThe Most Bankable K-pop Idols In 2022

The Most Bankable K-pop Idols In 2022

3. Jennie

Jennie is a famous singer from South Korea. As a member of the successful girl group Blackpink, she became a celebrity. Jennie released her first solo song, titled “Solo,” in November of 2018. The song dominated the market, peaking at the top of two major digital music charts: the Gaon Digital List and Billboard’s World Digital Songs chart.

Due to her “elegant and opulent” appearance, Jennie was chosen as the face of Hera in 2019, a South Korean luxury cosmetics brand owned by Amore Pacific. Sales of Hera’s Red Vibe lip series, which was featured in her debut lip campaign with Jennie, increased five times above those of her prior lip product. They acquired the moniker “Jennie’s lipsticks” as a result of their rising fame. Hera debuted their Rouge Holic collection on Amazon in April 2021, and Jennie served as their international brand spokesperson. Jennie endorsed Hera’s Silky Stay Foundation in April 2022.

In February 2020, Jennie was chosen by KT Corporation, the biggest phone business in South Korea, to serve as a model for the Samsung Galaxy S20 Aura Red and Blue, respectively. The “Jennie Red” product was introduced especially for KT subscribers in South Korea. Jennie was revealed by Lotte Confectionery as the brand ambassador for their newest snack, Air Baked, on June 11, 2020. Within the ladies in their 20s and 30s who made up their target market for the product, they thought Jennie was “trendy.”

Jennie was named the spokesperson for Chum Churum, a soju brand owned by Lotte Corporation, on February 2, 2021. The initial advertising materials for Jennie’s line were made available on February 10 by Lotte Chilsung. Jennie started serving as the face of the vitamin drink company Kwangdong Vita500’s advertisements on March 8. On April 8, the international nail brand Dashing Diva unveiled Jennie as their new brand face. She started working as a model for the South Korean bed and mattress company Ace Bed on August 17. Jennie was named the spokesperson for the Lotte Soonhari soju brand in August 2022. Jennie started working as a model for the Tamburins perfume company in September 2022.

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