@zacperna

Zac Perna

📈Helping Online PTs Scale to 6 Figures+ 📕 Author Coach & Entrepreneur 👉 DM me MENTOR for more info @_slouchpotato_ Owner | @EHPLabs (ZAC10)⁣
Updated: 17 months ago

Followers

537.4K

Posts

2,531

Engagement

0.42%

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Media Stats - Instagram Posts

Instagram media (pictures & videos) statistics of the recently published 30 posts.

Published Date Caption Likes Comments
The Content You NEED to Build a Personal Brand in Fitness That Actually Makes You Money (Save this post) 

Most people are posting daily and STILL not growing.
Why? (probably because their content kinda sucks). 

💀 Posting random workouts & hoping for engagement = DEAD.
💀 Throwing out surface-level tips = DEAD.
💀 No personality? No one cares.

Here’s what actually WORKS 

#content #contentcreator #fitness #onlinecoach #socialmediatips #marketing 2025-02-20 01:30:12 The Content Yo.. 0 -100% 1 -98%
Want actual viral content strategies? Just join my mentorship. 🚀
Comment/ DM me 2025-02-19 15:31:28 Want actual viral cont.. 0 -100% 40 -4%
💬 Comment the word META and I’ll send you a free training on running ads…
 If your offer sucks, your sales system is trash, and your content looks like it was filmed on a potato, ads won’t save you. 

The formula is simple:
1️⃣ Offer so good it’s almost criminal.
2️⃣ Sales system that WORKS.
3️⃣ Content that’s scroll-stopping and high quality. 
Get these right, and ads are a great option. 
DM me the word MENTOR if you’re ready to fix your business and scale it properly before throwing money at ads. 💬
#SocialBlueprint #FitnessCoaching #WinningOffer #theblueprint #onlinecoaching #personaltraining #business #entrepreneur #mindset #fitness 2025-02-18 15:31:09 .. 222 -90% 14 -67%
❌ Top Mistakes Online Coaches Need to Avoid ❌
1️⃣ Pitching in the DMs: Nobody likes a cold, pushy sales pitch. Start conversations, build trust, and let them come to YOU.
2️⃣ Undercharging: Stop selling yourself short! Low prices scream “inexperienced.” Charge what your service is WORTH.
3️⃣ Posting boring content: If it doesn’t stop the scroll, it’s not working. Bring energy, personality, and value to every post.
4️⃣ Boosting posts: Throwing money at ads without strategy is a waste. Organic growth > wasted dollars.
👉 Comment ‘MENTOR’ if you want help building your coaching business and smashing through these mistakes!
#socialblueprint #theblueprint #onlinecoaching #personaltraining #business #entrepreneur #mindset #fitness 2025-02-17 15:30:42 .. 0 -100% 6 -86%
Here’s how my client Richard went from $15k to $40k a month as an online coach 🔥 Comment the word MENTOR if you want help scaling your coaching business to consistent $10-20k+ months. 

Here’s what actually worked:
1️⃣ Revamped his offer: Added bonuses and value to charge premium prices.
2️⃣ Shifted to sales calls: Structured calls instead of messy DM sales helped him close high-ticket clients.
3️⃣ Built systems: A VA and streamlined onboarding saved him time and reduced stress.
The result? Richard hit $44k last month and now has a clear path to scale even higher. 🙌

#socialblueprint #OnlineCoaching #FitnessBusiness #GrowYourBusiness #LeadGeneration #FitnessCoaches #ContentThatConverts #CoachLife #SocialMediaGrowth 2025-02-16 15:30:35 Her.. 188 -91% 8 -81%
You can’t expect to succeed if you neglect your own needs (No sleep, bad food, no activity, no fun, no down time). First bit rhymed….Didn’t mean that. 

Even though I’m a big believer in the ‘hustle’ mentality (and think most people would benefit from just pure work ethic), I think you need balance to thrive.

Balance…That doesn’t mean partying, binge eating or any other method of juggling extremes

To me, balance is learning to set huge goals AND appreciate the down time. 

It’s setting yourself up for success by sometimes taking it slower. 

It’s appreciating the moments you’ll never get again because you’re so fixated on what could better instead of realising what you have. 

It’s eating well, looking after yourself and those around you so you can challenge yourself in other areas of life. (Also look good feel good nomsayin?) 

It’s having a laugh as much as you can. 

And dogs. Because they’re awesome. 

I don’t think we are supposed to be robotically hustling miserably waiting to be happy, I think we’re supposed to find the happiness in the hustle (however you can 😂 ) 

And that concludes today’s Ted talk, thankyou all for joining 🙏 
PS. Lmk in the comments if any of that resonated. 
And shoot me a DM if you’re an online coach wanting some help 🤘 
#fitness #business #gratitude #success #socialblueprint #mindset #gym #balance #work 2025-02-16 13:24:43 .. 0 -100% 43 +3%
If you’re not solving equations mid-workout, are you even training efficiently? 🧐 Comment the word MENTOR if you want help marketing your online coaching business the right way 😉
#socialblueprint #ScapulaMath #onlinecoach #fitness #personaltrainer #onlinept 2025-02-15 15:31:37 If you’re not sol.. 571 -74% 22 -47%
Here’s why the algorithm hates your content. 👀
The average viewer spends 0.8 seconds before scrolling—so if you’re taking forever to get to the point, your video is dead before it even starts. 😵‍💫
💡 Fix it:
✅ Start with a strong, shocking hook—say or do something unexpected.
❌ Stop wasting the first 5 seconds saying, “Hey guys, welcome back...” (No one’s sticking around for that.)
✅ Grab attention fast and keep it with engaging visuals or storytelling.
🔥 Comment the word MENTOR if you want help creating content that hooks viewers and grows your coaching business!

#ContentTips #FitnessCoaches #ReelsTips #SocialMediaForCoaches #FitnessMarketing #OnlineCoaching #ContentThatConverts #FitnessBusiness #CoachLife #PersonalBranding #SocialMediaGrowth #FitnessEntrepreneur #BuildYourBrand 2025-02-14 15:30:56 .. 180 -92% 13 -69%
Lord of the GAINS…. 
(Code ZAC10 on the precious ehplabs )
#MorGains #YouGotAMorDoorYouGotAGym
#BitPhatPhobicTho  #IDoNotCondoneHisSpeech 
#LordOfTheGains #OneRepToRuleThemAll #StrongWorkoutAtTheEnd #gym #sketch #comedy 2025-02-14 14:06:38 Lord of the GAINS…. (C.. 828 -62% 55 +31%
Here are the biggest lessons I’ve learned after scaling past $3M in online coaching… If you’re stuck under $5K/month, it’s not a “coaching” problem. It’s a business problem.
📩 DM me “MENTOR” and I’ll show you how to fix it.
#theblueprint #onlinecoach #businessgrowth #coachingbusiness 🚀 2025-02-14 01:30:10 .. 538 -75% 16 -62%
💬 DM me ‘MENTOR’ and I’ll help you hit $10k/month!
Here’s how:
1️⃣ Simplify: Focus on ONE offer and ONE ideal client.
2️⃣ Create the perfect offer: Solve their biggest problem, and they’ll happily pay.
3️⃣ Show testimonials: Share proof every other day—results speak louder than words.
4️⃣ Post CTAs 5x/week: Give your audience clear ways to work with you.
5️⃣ Join the Blueprint: Get the tools, strategies, and support to scale FAST.

#socialblueprint #theblueprint #onlinecoaching #businessgrowth #entrepreneur #fitness #mindset 2025-02-13 15:31:11 .. 215 -90% 8 -81%
How do you like your steak? 😂. Full video with jadentysonlaing is now live on YouTube (check it!). 
#primal #rare 2025-02-13 13:45:21 How do you like your s.. 916 -58% 41 -2%
You don’t need 1M Followers to Make $1M. 

My client Jose makes $20k/month with 3,000 followers. Oliver does $16k/month with just over 2,000.
Why? Because they focus on VALUE, not vanity metrics. 💡

More followers won’t fix your business if they’re not the right followers. What you need is a killer offer and a clear strategy to connect with the people who are ready to invest in themselves—and YOU.

🔥 Want to turn your small audience into a thriving business?
👉 Comment MENTOR below, and I’ll show you how.

#socialblueprint #theblueprint #onlinecoaching #personaltraining #business #entrepreneur #mindset #fitness 2025-02-12 15:30:53 You do.. 340 -84% 32 -24%
Crazy to think one of my companies has collaborated with FRIENDS 🤯. The new _slouchpotato_ drop just went live today, so if you’re a fan of the show you absolutely need to grab these at slouchpotato.com ! 
#friends #slouchpotato #pjs #loungewear 2025-02-11 06:13:49 Crazy to think one o.. 2,927 +33% 30 -28%
💬 Comment ‘SALES’ below, and I’ll send you a free sales training to fix your calls!
Here’s why your sales calls aren’t converting:
1️⃣ Ask the right question: ‘What happens if nothing changes in 6 months?’ Make them feel the urgency.
2️⃣ Solve their problem: Be specific about how your program fixes their exact issue. Vagueness doesn’t sell.
3️⃣ Sell the feeling: Transformation > technical steps. They don’t care what apps you use or how it works, they just want the end result. 
Fix these, and you’ll close more calls—guaranteed.

#socialblueprint #theblueprint #onlinecoaching #salestraining #businessgrowth #fitness #entrepreneur 2025-02-10 01:31:17 .. 259 -88% 15 -64%
DON’T sell your fitness coaching like this… 
If your sales calls are a disaster and DMs go nowhere, it’s not you—it’s your lack of a system.
and you don’t need to bargain with prospects or offer unnecessary seggsual favours. 

Comment the word MENTOR if you need a proper sales strategy to close more clients. 

#SocialBlueprint #TheBlueprint #WinningOffer #FitnessCoaching #LevelUp #BusinessCoaching 2025-02-08 15:31:37 DON’T sell yo.. 583 -73% 41 -2%
Most online coaches struggle not because they’re bad at coaching, but because they’re bad at business.
You don’t need more followers, a perfect website, or a fancy logo.
You need a proven system that gets clients, closes sales, and delivers results WITHOUT burning you out.

You’re one decision away from making this work.
📩 Comment or DM me “MENTOR” and I’ll show you exactly how to scale.
#theblueprint #onlinecoaching #business #sales #mentorship #fitness #coaching #gym 2025-02-07 15:30:05 Most onl.. 0 -100% 78 +86%
This is something that I ALWAYS struggled with. Once I gave myself permission to start, the work and experience lead to competence which created the confidence I needed! 

Imposter syndrome makes you feel like you’re not qualified, not ready, or not good enough. Here are my tips:
1️⃣ Stop waiting for permission: No one’s going to tap you on the shoulder and say, “You’re ready now.” Decide to show up as the expert today. Confidence follows action.
2️⃣ Confidence comes from doing: The more you post, coach, or take steps toward your goals, the more you’ll feel capable. Start messy, build momentum, and confidence will grow.
3️⃣ You only need to be one step ahead: You don’t have to know everything. Just focus on solving problems for people who are where you were a step ago.
💡 Imposter syndrome is normal—it’s a sign you care about the value you’re delivering. Even the most successful people feel it. The difference? They act anyway.

#socialblueprint #theblueprint #onlinecoaching #businessgrowth #mindset #fitness #confidence #entrepreneur 2025-02-06 15:30:53 .. 522 -76% 39 -7%
Here’s why your content isn’t converting as an online coach:
You’re making it for YOU—not your ideal clients. 💡

When your content is about THEM, you’ll hook their attention, build trust, and they’ll want even more of your help. 

🔥 Comment the word MENTOR if you want help creating content that actually converts your followers into paying clients. 
#Socialblueprint #FitnessCoaches #OnlineCoaching #SocialMediaTips #FitnessMarketing #CoachLife #PersonalBranding #GrowYourBusiness #contenttips 2025-02-05 15:31:11 Here’s .. 273 -88% 10 -76%
💥 DM me the word GROW if you’re ready to grow your online fitness biz! Also…Here’s how Emily went from “I’m not even a coach” to locking in 9 clients in just 30 days:

1️⃣ The Winning Offer™ – We made something so good her clients felt stupid saying no. ( It wasn’t just a workout plan; it was a no-brainer.)
2️⃣ DM Funnel™ – No fancy websites. No tech headaches. Just our epic DM framework. 
3️⃣ Priced to WIN – No undercharging. No self-doubt. She owned her value

#SocialBlueprint #theblueprint #businesscoaching #WinningOffer #FitnessCoaching #LevelUp #business #fitness #lifestyle 2025-02-04 15:31:23 .. 249 -89% 10 -76%
Not even a full day in the life… maybe a quarter day in the life? Oh well it was fun. 

PS. What’s going on guys, Zac Perna here and I’ll be posting more YouTube videos soon! 

ehplabs code: ZAC10 
#fitness #gym #onlinecoach #mentor #health #business #socialblueprint 2025-02-04 02:08:41 Not even a full day.. 821 -63% 19 -55%
Stop making boring fitness videos. 🎥💤
Unless you’re Ronnie Coleman, no one wants to watch a full 3-second clip of the same exercise. 😅 Keep it quick, keep it interesting:
✅ Use fast cuts.
✅ Change up the angles.
✅ Add text or a voiceover to drop some value.

🔥 Comment the word MENTOR if you want help with creating content that actually stands out and grows your online coaching business! 💪
#OnlineCoaching #FitnessBusiness #FitnessCoaches #ContentCreationTips #BuildYourBrand #SocialMediaForCoaches #ContentThatConverts 2025-02-03 15:31:08 St.. 774 -65% 18 -57%
3 Questions to Ask on Every Sales Call… Comment ‘SALES’ below, and I’ll DM you a free training on Sales for Fitness Coaches. 

1️⃣ “What do you feel like you need to actually get to your goal?”
👉 This uncovers what they’re missing—so you can show how YOU solve it.
2️⃣ “Why is getting help important to you right now, instead of waiting?”
👉 Create urgency and remind them why action today beats regret tomorrow.
3️⃣ “How would it feel to finally achieve [GOAL]?”
👉 Paint the picture of success and anchor it to their emotions.

💡 These 3 questions = more trust, less pressure, and more closed sales.

#socialblueprint #theblueprint #onlinecoaching #personaltraining #business #entrepreneur #mindset #fitness 2025-02-02 15:30:56 .. 0 -100% 31 -26%
📕Comment the word SUMMARY and i’ll send a full summary of all 5! 
#goodinfluence #books #socialblueprint #theblueprint #onlinecoaching #businessgrowth #mindset #fitness #confidence #entrepreneur 2025-02-01 15:31:22 📕Comment the word SU.. 423 -81% 82 +96%
Tag a preworkout addict 🤣
🥤ft  ehplabs PRIDE 
#OptimalWorkout 2025-01-29 15:13:26 Tag a preworkout ad.. 43,995 +1,906% 374 +794%

Instagram media analysis shows that Zac Perna receives an average of 2.2K likes and 42 comments on an IG post. (Based on the average of historical data)

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