Introduction
Almost every person on this planet has played or participated in the popular sports game like Football, Tennis, Formula 1, and cricket. That way, they have learned to love their favorite sports stars, who have given them the best memories of life. In each match, the effort and magic they show are reflected through the eyes of the audience.
Consequently, it has led to the birth of sports marketing, where companies use sports personalities to promote their brand to the people. For example, you will see Beckham, Tendulkar, Federer, and Hamilton doing ads where they showcase how they love the brand and the product.
Similarly, people start to use products imitating their favorite stars, which later boosts the company’s revenue and sales. Therefore, today, if you are looking to scale your business, you should use sports personalities.
Advantages Of Using Sports Personality To Promote Brands
Sports marketing isn’t just restricted to sports companies like Nike and Adidas. Today, every company uses sports personalities to promote their brands. Even the private banks do the same. And it has led to a steep rise in revenue and sales. Therefore, there is some basis for the hypothesis.
Here are a few advantages to tell you that, as stated by Digitrio –
Increase Brand Loyalty
The sports industry thrives on loyalty. Therefore, when people see Messi and Beckham promoting the same brand over and over, they tend to buy those things. This is because it comes down to the love and loyalty they have for their personalities. Moreover, when the brand gets associated with the joy of the success of the player, people start to buy their products.
Hence, it is the reason why Nike and Coca-Cola have the least customer attrition. They follow a similar process and that brings success to them.
Brand Awareness
Recently, Adidas has been looking to launch their predator series, for which they are using Jude Bellingham to promote their products. This is because his popularity and game skills will help Adidas to position itself in the market and sell its products. Sports personalities help them to increase brand awareness and let people know about their products.
A similar thing happened with Jordans, which helped sell more shoes and become a sports brand. Through Jordan, they were able to increase brand awareness and sell more shoes,
Decrease Customer Acquisition Cost
Most companies have to pay large sums to get new customers under their belt. For this, they have to spend a fortune to get new consumers. However, when you use sports stars to promote your brand, you have to spend less on customer acquisition costs.
Therefore, when Hamilton or Federer promote some brand during their match, customers search for the brand and get associated with it. Consequently, if you are looking to build a sustainable business then have sports stars to promote your brand.
Increase ROI
Increasing ROI doesn’t mean high sales and high revenue. Rather, it is the sum of brand positioning, penetration, and increased loyalty, that shows you have a sustainable business for the future. And all of these come from sports marketing, where you are able to get more market penetration.
That is where victory lies because you know after this, sales will increase, and people buy the product. Furthermore, it includes disrupting the market to make bigger sales and get a hefty market share. So, get the right sport and start to promote your brand properly.
Build Partnerships
Sponsorships aren’t just numbers and percentages. Rather, it is about building a strategic alliance with sports stars, which enables you to take your brand to the superstar level. With every ad they feature, you will strengthen your market positioning and sell more products.
Therefore, it is important to choose the right fit, who has the right etiquette and fan following. This will enable you to build a good strategic alliance with them and get your product to the champion level.
The Bottom Line
In the end, we can say that if you are still confused about sports marketing, you can choose the advantages mentioned above. That way, you can transform your brand into an elite brand. So, find the right person and scale your brand properly.
