Top 30 Most Followed LinkedIn Hashtags on Linkedin in 2024

Are you looking to increase your LinkedIn profile followers and expand your reach on the platform? One effective way to do that is by leveraging the power of the most followed hashtags on LinkedIn. 

Hashtags are great for categorizing content and making it more discoverable to users interested in specific topics. By using relevant and popular hashtags, you can tap into a larger audience, gain visibility, and attract more followers to your LinkedIn profile.

But which hashtags are best to use aligning with the content type? To help you with that we’ve made a list of the top 30 most followed hashtags on LinkedIn in 2024. We’ll also share some tips on how to use them strategically to boost your LinkedIn marketing strategy.

Most Followed Hashtags on LinkedIn in 2024

1. #innovation – 38,411,129 followers
2. #management – 35,598,286 followers 
3. #humanresources – 32,898,825 followers
4. #digitalmarketing – 27,095,863 followers
5. #technology – 26,161,748 followers
6. #creativity – 24,925,069 followers
7. #future – 24,304,980 followers
8. #futurism – 23,219,190 followers
9. #entrepreneurship – 22,469,540 followers
10. #careers – 22,286,006 followers
11. #markets – 22,001,983 followers
12. #startups – 21,011,950 followers
13. #marketing – 20,178,414 followers  
14. #socialmedia – 19,491,703 followers
15. #venture capital – 19,100,660 followers
16. #socialnetworking – 18,826,357 followers
17. #leanstartups – 18,782,560 followers
18. #branding – 17,838,214 followers
19. #advertisingandmarketing – 17,002,362 followers
20. #motivation – 15,629,846 followers
21. #personaldevelopment – 14,529,875 followers
22. #investing – 14,249,587 followers
23. #jobinterviews – 14,171,761 followers
24. #sustainability – 13,162,614 followers 
25. #personalbranding – 10,350,194 followers
26. #education – 9,545,127 followers
27. #customerrelations – 8,514,104 followers  
28. #productivity – 8,363,545 followers
29. #sales – 5,826,765 followers
30. #socialentrepreneurship – 5,746,331 followers

How to Use Most Followed Hashtags on LinkedIn?

Now that you know the most followed hashtags on LinkedIn, let’s talk about how to use them effectively to increase your LinkedIn profile followers:

Choose Relevant Hashtags

The key to using hashtags successfully is relevance. Don’t just stuff your posts with popular hashtags for the sake of it. Instead, choose hashtags that are relevant to your content, industry, and target audience. 

For example, if you’re sharing a post about a new marketing strategy, hashtags like #digitalmarketing, #marketing, and #branding would be appropriate. But using unrelated hashtags like #creativity or #jobinterviews wouldn’t make sense and could hurt your credibility.

Mix Popular and Niche Hashtags

While using the most followed hashtags on LinkedIn can expose your content to a wide audience, it’s also a good idea to mix in some niche hashtags. These are hashtags that are specific to your industry, expertise, or target market.

Niche hashtags may have fewer followers, but they can help you reach a more targeted and engaged audience. For instance, if you specialize in social media marketing for B2B companies, hashtags like #B2Bmarketing or #LinkedInmarketing could attract followers who are specifically interested in that topic.

Use Hashtags in Your Profile

Apart from using hashtags in your posts, you can also add them to your LinkedIn profile. This helps you show up in searches for those hashtags and allows potential followers to see what topics you’re knowledgeable about.

Consider adding a few of the most followed hashtags on LinkedIn that align with your expertise to your profile headline, summary, and experience sections. Just be sure to use them naturally and sparingly – you don’t want your profile to look spammy.

Engage with Hashtag Conversations

Hashtags are a great way to discover and join conversations happening on LinkedIn. Take some time each week to explore the most followed hashtags on LinkedIn that are relevant to your industry. 

Look for interesting posts and discussions to engage with by liking, commenting, and sharing your own insights. This can help you gain visibility, build relationships, and ultimately attract more followers to your profile.

Track Your Competitors

Keep an eye on your competitors to see which hashtags they’re using and which ones seem to be working for them. Competitive monitoring gives you a window into trending topics and helps you find and incorporate relevant hashtags into your own content.

For instance, if you notice that a competitor is getting lots of engagement with #AIinMarketing, consider how you can use this hashtag in your own posts.

Does the hashtag align with a blog post or an article you are planning? Can you add a unique perspective to the conversation under this hashtag? Remember, the goal is not to copy but to find inspiration and identify trends that you can adapt to your own strategy.

Track Your Hashtag Performance

Finally, it’s important to track how your hashtags are performing so you can refine your strategy over time. Use LinkedIn’s built-in analytics to see which hashtags are driving the most engagement and followers.

Pay attention to metrics like impressions, clicks, and follower growth. If certain hashtags aren’t resonating with your audience, don’t be afraid to experiment with new ones.

Boost Your LinkedIn Followers With Popular Hashtags

Using the most followed hashtags on LinkedIn strategically can be a powerful way to increase your profile followers and expand your reach on the platform. 

By choosing relevant hashtags, mixing popular and niche ones, using them in your profile, engaging in conversations, and tracking your performance, you can effectively leverage hashtags to grow your presence on LinkedIn.

Remember, the goal isn’t to use as many hashtags as possible, but rather to use them thoughtfully and authentically. Focus on providing value to your target audience and building genuine connections, and the followers will come.

So go ahead and start incorporating some of the most followed hashtags on LinkedIn into your strategy. With a little experimentation and consistency, you can boost your LinkedIn marketing efforts and take your profile to the next level.